In fairy tales, every story ends with the familiar “happily ever after”. In real life, though, things aren’t quite so simple. To ensure a better future for both our planet and ourselves, we all need to make an effort. The good news is that recycling can serve as our ally!
Inspired by beloved fairy tales, we created our new campaign, “Recycle well, live better”, to remind everyone that achieving a “happily ever after” is possible — through recycling.
Aiming to both highlight the results achieved in recycling so far and also encourage people to continue their efforts, the campaign’s promotional video introduces “The Recycling Island”.
We meet its residents who, by working together, recycle an average of 80,000 tonnes of packaging every year, thus ranking the island among the top 10 EU countries in packaging recycling. And just where the fairy tale would typically end, comes the twist: the island is none other than Cyprus, and its recycling story is still being written!
By presenting reality as a tale with not only a happy ending, but also a future full of promise, Green Dot Cyprus opens a new chapter in the history of recycling and in the organisation’s own mission, setting even higher goals, such as achieving 100-per cent population coverage, while continuing to stress how vital everyone’s contribution is if we are to keep recycling more and better together.
The campaign “Recycle well, live better” was developed in collaboration with Action Global Communications and includes a range of creative materials across social and digital media, PR, influencer marketing and Out-of-Home channels.
