{"id":21945,"date":"2025-10-28T09:40:04","date_gmt":"2025-10-28T09:40:04","guid":{"rendered":"https:\/\/greendot.com.cy\/2025\/10\/28\/we-recycle-well-we-live-better-the-new-campaign-of-green-dot-cyprus\/"},"modified":"2026-02-02T15:17:30","modified_gmt":"2026-02-02T15:17:30","slug":"we-recycle-well-we-live-better-the-new-campaign-of-green-dot-cyprus","status":"publish","type":"post","link":"https:\/\/greendot.com.cy\/en\/2025\/10\/28\/we-recycle-well-we-live-better-the-new-campaign-of-green-dot-cyprus\/","title":{"rendered":"\u2018Recycle well, live better\u2019: Green Dot Cyprus launches new campaign"},"content":{"rendered":"

In fairy tales, every story ends with the familiar \u201chappily ever after\u201d. In real life, though, things aren\u2019t quite so simple. To ensure a better future for both our planet and ourselves, we all need to make an effort. The good news is that recycling can serve as our ally!<\/p>\n

Inspired by beloved fairy tales, we created our new campaign, \u201cRecycle well, live better\u201d, to remind everyone that achieving a \u201chappily ever after\u201d is possible \u2014 through recycling.<\/p>\n

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Aiming to both highlight the results achieved in recycling so far and also encourage people to continue their efforts, the campaign\u2019s promotional video introduces \u201cThe Recycling Island\u201d.<\/p>\n

We meet its residents who, by working together, recycle an average of\u00a080,000 tonnes of packaging every year<\/strong>, thus ranking the island among the\u00a0top 10 EU countries<\/strong>\u00a0in packaging recycling. And just where the fairy tale would typically end, comes the twist: the island is none other than Cyprus, and\u00a0its recycling story is still being written<\/strong>!<\/p>\n

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By presenting reality as a tale with not only a happy ending, but also a future full of promise,\u00a0Green Dot Cyprus<\/strong>\u00a0opens a new chapter in the history of recycling and in the organisation\u2019s own mission, setting even higher goals, such as\u00a0achieving 100-per cent population coverage<\/strong>, while continuing to stress how vital everyone\u2019s contribution is if we are to keep recycling more and better together.<\/p>\n

The campaign \u201cRecycle well, live better\u201d was developed in collaboration with Action Global Communications and includes a range of creative materials across social and digital media, PR, influencer marketing and Out-of-Home channels.<\/p>\n